Create uniquely shaped mailings, stickers and communication pieces that stand out from the crowd, using innovative die-cutting solutions
Our clients were looking for new ways to push their direct mail and marketing communications to the next level, so here at Print Marshall Creative, we’ve recently invested in a fantastic new digital die-cutting machine.
When we think about design, we often think about the colour and images, rather than the shape of the communications piece itself.
Die-cutting allows you to manipulate the physical shape of your marketing material, which then itself becomes part of the design. Thus, giving you the opportunity to reinforce your brand identity and stand out from the crowd.
The only real limit to the die-cut designs that we can create is your imagination.
These are just some of the reasons that you should be thinking about using die-cut designs within your marketing:-
They make your marketing materials stand out. People are more likely to hold onto custom-cut marketing materials because they stand out from the rest of the clutter in their lives.
Your marketing pieces could go viral. When people receive something cool or interesting, they’re often naturally compelled to share it with others, whether that’s through a photo on social media or something that they share with their work colleagues.
They create an opportunity to be creative. The opportunity to create unique shaped marketing pieces opens up so many more design possibilities for reinforcing your brand, giving your customers new reasons to sit up and take notice.
They’re touchable and interactive. Die-cutting creates a unique tactile element in your marketing media, which allows it to have a bigger impact on your audience. Using textured stocks or coatings in tandem with die-cuts can make your media irresistibly touchable.
From brochures to folders to stickers to direct mail pieces…Die-cutting can be considered across all of your printed marketing material and with our kiss cutting tool you can have beautifully shaped stickers and labels as the machine will only cut through the sticker, leaving the backing material intact.
The beauty of digital print is that you don’t need to print thousands of brochures or flyers to achieve economies of scale, so get in touch with the team to discuss your next die-cutting project.