Want to stand out from the crowd at the Peterborough Biscuit?

Making sure your brand is consistent in every aspect of your business can be hard, especially when multiple companies have the responsibility for keeping it consistent.

Before designing your stand, think about the story behind your business and what makes you unique. Don’t be wallpaper – steer away from vague, fluffy brand messages.

Make your stand somewhere that people will want to spend time. Make the colours bold and inviting, instead of boring, cold and clinical. Maybe treat visitors to some delicious doughnuts or have some comfy padded chairs on hand where visitors can feel at home, relaxing their weary feet.

A one-stop-shop will be able to look at the project as a whole and make recommendations based on your overall objectives and budget.

With circa 300 stands at The Biscuit, there are a lot of things that visitors are being asked to remember. Make sure you stand out from the crowd with something unexpected – get creative and think outside the box.

Whether it’s an exclusive show price for your product or service, or a desirable promotional gift, give delegates a good reason to visit your stand.

If things are being held up, there are 2 phone numbers to call instead of one and there are greater risks of balls being dropped somewhere along the line as there’s no single person that’s responsible for the projects’ completion.

There’s nothing more intimidating and off-putting than visiting a stand where the staff are standing around looking bored and unhappy. Share a joke, be confident, warm and welcoming…be the party that everyone wants an invite to…